Integrations
How driver leads reach Zunaro
Zunaro is a recruiting CRM used by US trucking carriers to hire commercial drivers. A carrier advertises driving jobs on Google and Meta, drivers fill in a lead form, and Zunaro turns each of those submissions into a driver record that a recruiter calls, texts and works to a signed seat. This page describes each connection and, in detail, how Zunaro uses the Google Ads API.
The product
Zunaro is a commercial, multi-tenant SaaS product. Each carrier has its own workspace with its own drivers, its own recruiters and its own advertising accounts. Recruiters work a pipeline of drivers, call and text them from inside the product, and track every applicant from the first click on an ad to the day they are seated in a truck.
It is built and operated by PixelCo Marketing, a marketing agency that also runs Google Ads and Meta Ads campaigns for trucking carriers. Two kinds of customers use it: carriers who run their own advertising, and carriers whose advertising the agency runs for them. Both connect their own Google Ads account to their own workspace. Zunaro never sells, resells or exposes Google Ads data to anyone other than the account owner.
Channels we connect
- Google Ads lead forms
Lead Form assets on Search and Performance Max campaigns. Submissions are delivered to Zunaro through Google's own lead form webhook.
- Meta lead ads
Facebook and Instagram Instant Forms, delivered through the Meta webhook. Reviewed and approved by Meta.
- The carrier's own website
A hosted application form, or a form the carrier already has, posting into the same pipeline.
- Phone and text
The carrier's own telephony account (Quo, RingCentral or Twilio) so calls and texts happen from the carrier's number and are logged on the driver's record.
Google Ads
A carrier connects the Google Ads account they own. Zunaro then does two separate things with it, and it is worth keeping them apart because only one of them touches the Google Ads API.
1. Lead delivery, through Google's lead form webhook
Driver submissions arrive through the webhook integration built into Google Ads Lead Form assets. In Google Ads the carrier opens the lead form, goes to Data collection, then Webhook integration, and pastes the Webhook URL and Key that Zunaro shows them. Google then posts each submission to Zunaro, echoing that key back so the submission can be matched to the right carrier. No Google Ads API call is involved in lead delivery.
2. The Google Ads API
The API is used so the carrier can link the right account and, once approved, see what their advertising actually costs per hired driver. Concretely:
| Call | Why | Status |
|---|---|---|
| CustomerService.ListAccessibleCustomers | After the carrier signs in with Google, list the Google Ads accounts that person can access so they can pick the one to link. Read only. | In use |
| GoogleAdsService.Search | Read campaign, ad group and cost metrics for the linked account, to show cost per lead and cost per hired driver next to the leads that campaign produced. Read only, reporting only. | Planned, pending access |
Zunaro does not create, edit, pause or delete campaigns, ad groups, budgets, keywords or bids. It does not manage bidding, does not automate spend, and does not write anything back into a Google Ads account. It is not a bid management tool and not a reseller of Google Ads data.
Access and data handling
- The carrier authorises Zunaro with their own Google account. Only the accounts that person can already access are listed.
- OAuth refresh tokens and webhook keys are encrypted at rest and are never shown to anyone outside the workspace that owns them.
- Data from one workspace is never visible in another. There is no shared or pooled advertising data.
- A carrier can disconnect at any time from the same screen, which deletes the stored credentials.
- Deletion of a driver's personal data on request is handled through the data deletion page.
What happens to a lead after it arrives
The submission becomes a driver record within seconds, assigned to a recruiter, with the driver's own answers on the card. An automatic first text goes out inside legal texting hours in the driver's own time zone. A recruiter then calls, screens and moves the driver through the funnel: application, document verification, orientation, hired. Every touch and every callback is logged against the record.
Company and contact
Zunaro is operated by PixelCo Marketing. Product website: zunarocrm.com. For anything related to this integration, including the Google Ads API, write to info@pixelcomarketing.com.